Pengaruh Kelengkapan Produk terhadap Minat Beli Konsumen

Abstract

This study aims to determine the effect of product completeness on consumer buying interest at Nc Mart, Lantek Barat Village, Galis District, Bangkalan Regency. This type of research is research with quantitative methods. using non-probability sampling method with a total sample of 67 respondents. Using interview data collection methods, documentation and questionnaires. With ten product completeness instruments and fourteen consumer buying interest. The results showed that the T test obtained a T count value of 35.272 > T table 1.033 which is smaller than T count, while the significance value is 0.000 which is smaller than 0.05. This means that there is a positive and significant influence between the completeness of the product on consumer buying interest. product completeness has an effect on consumer buying interest of 0.950, where product completeness has on consumer buying interest at NC Mart, Lantek Barat Village, Galis District, Bangkalan Regency by 95%.