Teknik Bahasa Persuasif pada Produk Iklan Kosmetik Ms Glow di Instagram dalam Perspektif Ekonomi Islam

Abstract

The language techniques used in promoting an item can influence someone to carry out a transaction, which is often done by someone who markets. The aim of this research is to analyze persuasive language techniques in MS Glow cosmetic advertising products from an Islamic economic perspective. The research method used by the author is a qualitative method with the research subjects being sellers and buyers of MS Glow cosmetics on Instagram. The data collection method in this research uses interview, observation and documentation methods. The results of the research show that the persuasive language used for marketing MS Glow on the Instagram account "MS Glow 99" uses language that is included in Thorwell's blockbuster formula technique, namely Don't Ask Of As Wich. Thowell's Blockbuster Formula persuasive language technique is Simulated disinterest. Promotion via Instagram is permitted provided it complies with Islamic law.